Bob Lederer RBDR

Interview with ARF’s Gayle Fuguitt on 2016 ARF Audience Measurement Conference. (RBDR 06.13.2016)

Today on RBDR:

If you are in New York for the 2016 ARF Audience Measurement Conference, here is some of what you will be focused on through Tuesday. If you can not make it, ARF President Gayle Fuguitt tells RBDR the key issues in media research to be tackled.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

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Bob Lederer RBDR

Best Practices in decision-making. IAB proposes engagement with ad blockers. (RBDR 03.09.2016)

Today on RBDR:

1) How important are Best Practices in decision-making? Data from a study shows 90% of managers who rely on best practices meet expectations – but only 2% of companies rely on them. Read the story by clicking here.

2) The Interactive Advertising Bureau pitches its new White Paper to help publishers engage with consumers who have installed ad-blocking software and explain the value exchange that can turn around their hostility to ads.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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Bob Lederer RBDR

Google can’t look into jurors. Germany investigates Facebook. Ad-blocking increase (RBDR 03.07.2016)

Today on RBDR:

1) Attempts by Google and Oracle to investigate potential jurors on the Internet using information collected from a questionnaire was ruled out by a federal judge overseeing a suit over Java application programming interface copyrights.

2) Germany’s cartel office is investigating Facebook’s data collection methods for their openness with users as well as anti-competitiveness.

3) Ad-blocking on a global basis is gaining steam, according to quarter-by-quarter 2015 GlobalWebIndex studies.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The challenge of hiring good researchers. Words on the benefits of ad blocking. (RBDR 01.13.2016)

Today on RBDR:

1) As marketers and advertisers were preparing for 2016, they admitted in a survey that finding quality market researchers to hire is among their most challenging personnel considerations.

2) Ad blockers have a positive side, says EngageSciences CEO Richard Jones. He sees the disruption they are causing as a great rationale to improve what is offered to digital visitors.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit their website here.

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Bob Lederer RBDR

Fox abandons overnight ratings. Yahoo Mail may restrict ad blocking. (RBDR 11.23.2015)

Today on RBDR:

1) Fox Television announces it will no longer announce overnight numbers generated by Nielsen; instead, it will emphasize 3-day and 7-day viewing data from multiple sources.

2) Call it “revenge of the advertisers.” Yahoo Mail says it will test restriction of email service for individuals who use ad blocking.

RBDR is sponsored by 20/20 Research, helping you do better research. Visit this link to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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