Bob Lederer RFL Communications, Inc.

Does $15B To Buy Nielsen Holdings Add Up? / RBDR

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March 17, 2022

Today on RBDR: Board member Elliott Management got its way (raising stock value) when it forced Nielsen Co. management to split the business in two and spin off Nielsen’s retail measurement side. Now, that same group on the board of the former Nielsen Media wants to buy the business with the same goal in mind. Does a proposed $15 billion price make sense?

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Bob Lederer RBDR

Why Gallup is giving up in the election polling it created. (RBDR 10.12 .2015)

Today on RBDR:

RBDR Producer Bob Lederer reports on the decision by Gallup to discontinue its presidential primary polling — and perhaps its election polling — and offers some thoughts on what it means to business and the industry, plus unsaid reasons for the decision.

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Bob Lederer RBDR

Nielsen’s 7-month TV data glitches. Ethnography spawns “Authographies.” (RBDR 10.13.2014)

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Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.

2) Ethnography has evolved into a new tool, authography, in which time lapse camera records thousands of pictures of a research participant during the course of a day. (http://www.marketingweek.co.uk/radius-global-uncovering-the-truth-with-autography/4011779.article)

3) A Big Data farming implementation is explained in a Reuters story.

Bob Lederer RFL Communications, Inc.

Facebook feeds data to TV Nets, Study: MR undergoing evolutionary change (RBDR–10/02/13)

Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.