Bob Lederer RBDR

Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

Time Warner: MR Unreliable for Our Streaming Services | RBDR

May 11, 2017. Today on RBDR:

1) The Time Warner CEO, Jeff Bewkes, states his lack of use and disbelief on heavy-duty research for the company’s new streaming services.

2) Greenberg Quinlan Rosner partners Anna Greenberg and Jeremy Rosner tell Business Insider that polling has and still works, although it needs to follow three elementary tenets to ensure that its work is done correctly.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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Bob Lederer RBDR

Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

Visit their website for more information.

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Bob Lederer RBDR

AAPOR Highlights. PMRG & MRII new research tech. (RBDR 05.17.2016)

Today on RBDR:

1)Three highlights from AAPOR’s 71st Annual conference this past weekend.

2) PMRG and MRII agree to jointly investigate “how” new research technologies are impacting client and supplier market researcher careers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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