Bob Lederer RBDR

P&G’s 4 new mktg phrases. Survey supports Unilever lawsuit. MR thru Jelly. (RBDR 11.17.2014)

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Today on RBDR: 1) P&G Chairman & CEO A.G. Lafley introduces four new marketing phrases at an analysts conference. 2) Survey used to support Unilever mayonnaise lawsuit. 3) “Jelly” mobile app suggests ways it can assist market research. (RBDR’s original report on Jelly is here: http://youtu.be/o52hWruOptc) 4) Communispace founder & Chairman Diane Hessan was inducted into the first entrepreneurs hall of fame.

Bob Lederer RFL Communications, Inc.

P&G dropping 100 brands; Wendy’s GIS new location success (RBDR 8/5/2014)

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Today on RBDR: 1) Mondelez International creates a Chief Growth Officer position, whose responsibilities include research. 2) P&G Chairman and CEO A.G. Lafley tells Wall Street analysts the company will discontinue or merge 90-100 of its smaller brands around the world so that it can maximize the contributions of its 70-80 largest businesses. 3) Wendy’s Real Estate Services Director John Crouse has introduced GIS to the quick service restaurant chain, making major gains in identifying new outlet locations and spreading the tool’s use into other departments.