Bob Lederer RBDR

3D Virtual Reality for MR Arrives at 2020 Research (RBDR 9.25.2014)

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RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.
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Today on RBDR: 20/20 Research Chief Innovation Officer Isaac Rogers explains how its new 3D Virtual Reality research methodology will expand research users’ capabilities and how the tool will ride the crest of consumers’ 3D virtual reality interest boom.

Bob Lederer RFL Communications, Inc.

Tale of Two Privacy Attitudes & Situations: OpinionLab Survey vs 2020 Research’s new “GeoStore Survey” of shoppers as they leave the store (RBDR–4/01/2014)

Sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) OpinionLab’s survey of over 1,000 consumers shows 88% are unyielding about having privacy as they shop. 2) In the face of that statistic, consider 2020 Research’s new GeoStore Surveys that interact with consumers who have agreed to take a short survey even as they are leaving the store after they have shopped. Chief Innovation Officer Isaac Rogers explained what it is all about.

Bob Lederer RFL Communications, Inc.

RFL’s annual awards for 2013 Exec of Year, Speech of Year, Client MRer of Year, Vaughn Mordecai’s inspiring message (RBDR–12/19/2013)

Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”

We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Nielsen begin Arbitron layoffs; 2020 Research’s “Virtual (Facebook) Intercept;” researcher John Anderson dies (RBDR-11/18/2013)

Today: 1) Nielsen told analysts about $20 million synergies when it bought Arbitron. Now, it is laying off many of those employees. 2) 2020 Research’s new “Virtual Intercept” technology and program brings emphasis to video research, including the ability to interview a company’s Facebook friends. 3) John Anderson, for over three decades the MR Manager for BCBS of RI, died.

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