Bob Lederer RBDR

Campaign optimizing to the minute. NFL goes webcast & global (RBDR 10.26.2015)

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Today on RBDR:

1) Vector Media Group claims a breakthrough app that it promises will be capable of optimizing online campaigns down to the minute within two years.

2) Why the National Football League paid particular research attention to one of its games this weekend between two teams with losing records.

3) And two independent studies hammer home the point that data-driven marketing, complemented by analytics, are essential for successful marketing.

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Bob Lederer RBDR

2020 Research continuing innovation. Lieberman Rsch WW virtual reality breakthru. (RBDR 8.11.2015)

Today on RBDR: 1) A look at the continuing innovation push by 2020 Research, most recently for dial testing and an Apple Watch App specifically designed for market research. 2) Lieberman Research Worldwide has discovered the incredible power of Virtual Reality both for research and non-research situations. President David Sackman explained.

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Bob Lederer RBDR

SurveyMonkey pushes better MR. uSamp higher-quality biz model. (RBDR 11.26.2014)

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Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

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Today, on RBDR: 1) For a second time in one month, SurveyMonkey enters a collaboration with established research organizations, which will attempt to improve industry understanding and implementation of probability and non-probability based research. 2) uSamp President Alan Gould explains the company’s new business model, which emphasizes higher-quality sample along with unique “value adds” for clients, who, in return, will pay more.

Bob Lederer RBDR

SurveyMonkey workable incentives. WHEN you need biz intell software (RBDR 11.25.2014)

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Sponsored by 2020 Research, the online qualitative research leader helping you do better research.

2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research is the leader in online qualitative research.

Here is a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) SurveyMonkey CEO David Goldberg explains the value of charity incentives in SurveyMonkey Audience research. 2) Business intelligence software, more and more, is becoming necessary for all size businesses. Tipping points for many companies to take the plunge are explained by Technology Advice Content Manager Zack Watson.

Bob Lederer RBDR

MR procurement is changing. Recruiting, retaining younger MRers (RBDR 11.24.2014)

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Sponsored by 2020 Research, helping you do better research.

2020 Research knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) Procurement departments are altering their focuses, according to a Genpact Ltd. study. (Link to the study: http://www.prnewswire.com/news-releases/genpact-survey-chief-procurement-officers-strategic-perspectives-and-operating-model-struggles-differ-from-their-peers-283033911.html)
2) TNS’ Preriit Souda and Yum Restaurants’ Rajan Rajna discussed recruiting and retaining youth into market research at ESOMAR’s Annual Congress. They discussed the subject with RBDR.