Bob Lederer RBDR

Gian Fulgoni on Black Friday. Client of Year Award. Nielsen CEO Talks currency. (RBDR 12.14.2015)

Today on RBDR:

1) What does the 2015 evolution of Black Friday (a drop in sales) and Cyber Monday (a notable increase in sales) mean to researchers? comScore Chairman Emeritus Gian Fulgoni tells RBDR viewers.

2) Based on a Nielsen Consumer Neuroscience recommendation, RFL’s Client of the Year in the Digital Day in the Life category is Yahoo!’s David Iudica.

3) Nielsen CEO Mitch Barns tells Wall Street analysts that a change in marketing currency is on the way, but he remained cryptic about what form that new currency might take and when it may take hold.

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Bob Lederer RBDR

Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR:

1) SurveyMonkey decides to risk its reputation by entering the political polling field.

2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start.

RBDR is sponsored by 20/20 Research, helping you do better research.

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Bob Lederer RBDR

Fox abandons overnight ratings. Yahoo Mail may restrict ad blocking. (RBDR 11.23.2015)

Today on RBDR:

1) Fox Television announces it will no longer announce overnight numbers generated by Nielsen; instead, it will emphasize 3-day and 7-day viewing data from multiple sources.

2) Call it “revenge of the advertisers.” Yahoo Mail says it will test restriction of email service for individuals who use ad blocking.

RBDR is sponsored by 20/20 Research, helping you do better research. Visit this link to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

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Bob Lederer RBDR

Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

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Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

RBDR is sponsored by 20/20 Research, helping you do better research.

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Bob Lederer RBDR

Free TiVo TV ratings. Alphabet rolls retail search tool. 2 Twitter MR tools. (RBDR 10.27.2015)

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Today on RBDR:

1) TiVo Research announces it will make its basic TV ratings research FREE beginning in January. RBDR explains why.

2) Google’s parent company Alphabet kicks off a new retail search tool enabling transitioning of advertising and merchandising based on product purchases.

3) Brands advertising on Twitter get a new segmentation, insight, measurement and targeting tool, AND Twitter launches a polling capability for every user.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies, if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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