Bob Lederer RFL Communications, Inc.

New “Engagement” Interpretation In Sports Fan Study / RBDR

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February 20, 2020

Today on RBDR: Reasons why avid sports fans engage have drastically changed – and continue to do so. New insights in a Sports Innovation Lab study, “A New Age of Sports,” deserves the attention of researchers and marketers. (Link to this study: https://assets.ctfassets.net/40abn7j4v349/5wzBHG8xBbWwIhnzwpWeNb/f555932e1a0968fd3a586811330fd97e/_The_Fluid_Fan_is_Here__-_Sports_Innovation_Lab.pdf)

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Bob Lederer RFL Communications, Inc.

Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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Bob Lederer RFL Communications, Inc.

How and Why To Voice-Enable Any Survey / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 18, 2020

Today on RBDR: Consider the premise of conducting your next survey entirely as a verbal study – not a telephone survey or a 1-on-1? GetPhebi’s new research tool, voice-enables any survey at a fraction of the cost of either of those two options.

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Bob Lederer RFL Communications, Inc.

CA Consumer Privacy Act Loosens Data Sales Restrictions / RBDR

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February 13, 2020

Today on RBDR: California’s Attorney General, Xavier Becerra, announced a proposed revision in the California Consumer Privacy Act, which went into effect January 1. Compliance begins July 1. The possible alteration more loosely defines personal information that would be permitted for sale.

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Bob Lederer RFL Communications, Inc.

Artificial Intelligence: Friend Or Foe of Marketing Creativity? / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 12, 2020

Today on RBDR: Artificial Intelligence has overcome the perception as a giant barrier of threatening people’s employment, but concerns remain. For instance, 56% of marketers are uncertain about whether AI and automation will harm or help their efforts.

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