Bob Lederer RFL Communications, Inc.

Five New Tech Trends In Customer Service / RBDR

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March 10, 2020

Today on RBDR: Gartner, Inc. published results from a study comprised of nearly 250 customer service and support leaders. The five customer service technology trends which it generated reveal undisclosed trends in market research, analytics and data fields.

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Bob Lederer RFL Communications, Inc.

Is Time Right For “Anonymous Universal ID”? / RBDR

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March 9, 2020

Today on RBDR: Twenty years ago, our friend and media research guru, Bill Harvey, proposed creation of an “Anonymous Individual ID” to understand individual advertising exposure across media research’s varied platforms. It didn’t catch on then…but Bill is proposing it again. RBDR sees merit in the idea for media research, but also in line with expanding privacy standards. How about you?

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Bob Lederer RFL Communications, Inc.

Two Tools For Thorough In-Store Display Measurement / RBDR

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March 5, 2020

Today on RBDR: It’s time again for Gary Angel’s “Measurement Minute” on RBDR. Today, detail about two tools (a smart measurement camera and smart processor) which Angel recommends to more thoroughly and accurately measure the in-store attraction and impact of displays.

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Bob Lederer RFL Communications, Inc.

QSRs Revel In Their Campaign And Location Data / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 4, 2020

Today on RBDR: Quick Service Restaurants make business judgements like any other business category, yet QSR is a distinctly different business due to the narrow timing window from decision to purchase, not to mention limitations in terms of location.

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Bob Lederer RFL Communications, Inc.

Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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