Category: RFL Communications, Inc.

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Today on RBDR: NielsenIQ Intelligence unit Global Head Scott McKenzie lectured marketers about two new consumer segments that they and researchers need to pay special attention to in 2021: the “Insulated Consumer” and the rapidly multiplying “Constrained Consumer” group.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 1, 2021

Today on RBDR: When it comes to changes in client insight department “market research” preferences in the “Still-Covid Era,” Insites Consulting Managing Partner & Head of Insight Activation Tom de Ryuck points to online research communities and a special concentration on 1-on-1s to build much-needed empathy with consumers.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 25, 2021

Today on RBDR: Cyberfraud cannot be eliminated, no matter how hard any market researcher may work to deal with it. However, steps can be taken to tamp it down and its deleterious impacts on research sample, explains Innovate MR Chief Research Officer Lisa Wilding-Brown to RBDR.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 24, 2021

Today on RBDR: Forrester Research VP & Principal Analyst Sucharita Kodali and Nielsen Media VP of Business Development Mark Devitt delve into some of the clear and as yet unseen adjustments that CPG marketers need to consider.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 23, 2021

Today on RBDR: Measuring media’s return-on-advertising-investment without the availability of third-party cookies has moved to the forefront for advertising agencies and advertisers. Return On Ad Spend, or ROAS, is the popular new metric.

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