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February 23, 2021

Today on RBDR: Measuring media’s return-on-advertising-investment without the availability of third-party cookies has moved to the forefront for advertising agencies and advertisers. Return On Ad Spend, or ROAS, is the popular new metric.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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