Bob Lederer RFL Communications, Inc.

For Consumers, Brand Content More Compelling Than Ads / RBDR

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March 18, 2021

Today on RBDR: Bill Harvey comments on a multi-country, multi-association initiative which seeks to vastly improve the experience consumers have as they view advertising, even several times over. (Link to Bill’s paper on aspects of this subject: https://www.rmt.solutions/gratitude.html)

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Bob Lederer RFL Communications, Inc.

J.D. Power III Retrospective / RBDR

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Today on RBDR: The founder of J.D. Power and Associates, J.D. Power III, recently died at age 89. A brief look at highs and lows in his dynamic, game-changing research operation. (RBDR interview with J.D. Power III in 2013: https://youtu.be/Gss8EIDsGLU and https://youtu.be/39QxPXULjcU)

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Bob Lederer RFL Communications, Inc.

Consumer Research Enhanced By Latent Variables / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 16, 2021

Today on RBDR: SUZY SVP of MR, William Cimarosa, blogged about brands struggling with what consumers say versus what they do. He asserts that, in many cases, brands are using obsolete, expensive 1970s-era MR tools, versus today’s diverse, specialized MR tools to bridge that knowledge gap.

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Bob Lederer RFL Communications, Inc.

Invoke’s Luck: Covid Spurs Buy-In Of Virtual Testing / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 15, 2021

Today on RBDR: For some research companies, the Coronavirus provided some benefits. At Invoke, it accelerated the proposition and value of its evolving virtual qual/quant technology.

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Bob Lederer RFL Communications, Inc.

2020 CPG Stats Document Consumers’ Covid Fears / RBDR

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March 11, 2021

Today on RBDR: The data is in about consumers’ focus on CPG products in 2020 after Covid first hit. At first blush, it documents how much consumers feared out-of-stocks and being unable to purchase essential food and other products.

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