Bob Lederer RFL Communications, Inc.

Implicix advertising messaging breakthroughs from Conquest: connecting attitude & behavioral, emotional & rational, cognitive linguistics (RBDR–12/3/2013)

Today: Conquest in the UK has introduced Implicix, a new research methodology that ties together individuals’ attitudes with their behavior, their emotional with their rational, plus behavioral economics and cognitive linguistics. It could be a game changer. MD David Penn explained how Heinz and eBay became big fans of Implicix.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Analysis of Nielsen’s acquisition of Harris Interactive; A Worthy Read: Vaughn Mordecai’s “7 Things I’m Thankful for about the MR Industry” (RBDR–12/2/2013)

Today: 1) RBDR’s analysis of the Nielsen Company proposed acquisition of Harris Interactive suggests rationales and potential next steps. 2) Discovery Research’s Vaughn Mordecai’s touching blog commentary about “7 Things I’m Thankful for about the Market Research Industry.”

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Nielsen enters online panel biz––will acquire Harris Interactive; Multi-platform marketing realities; Howard Moskowitz on CBS Sunday Morning; New York Times replaces Nate Silver (RBDR-11/26/2013)

Today: Nielsen Company is entering the Online Panel business–It will acquire Harris Interactive for $117 million… 1) comScore’s “Marketing to Multi-Platform Majority” white paper delves into a new reality: marketers must understand the digital devices that consumers use to access content, and the percentage of content they gain rom desktop versus mobile devices. 2) Moskowitz Jacobs’ President, Howard Moskowitz, played a major role on CBS Sunday Morning’s feature about healthy versus junk food. The link to his segment: http://www.cbsnews.com/videos/food-wars-healthy-snacks-vs-junk-food/. Move to the 4:09 mark for Howard’s entree to the story.
3) The New York Times has replaced Nate Silver and his FiveThirtyEight.com column with a new team led by David Leonhardt.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911

Bob Lederer RFL Communications, Inc.

KD Paine’s exposure to Google Glass––& how the tool could change MR (RBDR–11/25/2013)

As many anticipate the launch of Google Glass, perhaps in 2014, Google is expertly sharing the product with insiders. Two weeks ago, Katie Delahaye Paine, THE expert in market research for public relations had an unplanned, mind-blowing exposure to Google Glass. She shares that and her impressions about what it may portend for market research with RBDR.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911

Bob Lederer RFL Communications, Inc.

SurveyMonkey DIY launch for giant businesses; Google fines for privacy violations; Tribune Co.’s new SVP-Research; 76-seconds to create online loyalty or you lose it; Not-to-be-missed: Census Bureau’s data visualization pinwheel (RBDR–11/22/2013)

Today: 1) SurveyMonkey Enterprise DIY aimed at largest businesses. 2) You have only 76 seconds to please a potential client online before they leave. 3) Google settles with 37 states for circumventing Safari third-party cookie blocking with its advertising. 4) Tribune Co. hired Toni Falvo, called by a local scribe “the dean of Chicago TV station ratings & research analysts,” as its SVP Research. 5) The Census Bureau’s interactive data visualization pinwheel must be seen to be believed. Think of its potential value in your research:

http://vizynary.com/2013/11/18/restless-america-state-to-state-migration-in-2012/

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.