Bob Lederer RFL Communications, Inc.

NPs need to hear from “Harbingers of Failure;” Styring on social media & MR (RBDR 5 27 2014

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) New Product marketing needs to look beyond “influencers.” Kellogg School of Management’s Eric Anderson and three colleagues reveal a study that recommends tapping into “harbingers of failure.” 2) InsightFarm’s Kelley Styring shares her thoughts about the place social media has in market research.

This RBDR’s “cloud link”: https://cloud.real.com/s/nCG9vQ

Bob Lederer RFL Communications, Inc.

“Educating MRer of Future” symposium; What’s holding back MR 3.0 (RBDR–5/22/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Details about the “Educating the Market Researcher of the Future Symposium” held at Michigan State University this week, attended by RBDR producer Bob Lederer. 2) Interesting detail about what is holding Market Research 3.0 back, from Mtekventures.com partner Mark Sherrington.

Bob Lederer RFL Communications, Inc.

MR: be brand-focused despite shiny toys; Mkters pressured for data; China’s WeChat (RBDR–5/21/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mondelez Asia Pacific Director of Brand Strategy Michael Chadwick believes market researchers are allowing their attraction to new market research technology bells and whistles to distract them from the tools’ brand-building capabilities. 2) An MIT Sloan Management Review survey shows 60% of business professionals are under management pressure to become for data driven, and just under 30% have gained access to more data in the last year. 3) In China, the WeChat mobile service is making great research strides.

Bob Lederer RFL Communications, Inc.

“Favoriting” to vanish? MR tools should answer “Why”; Google Glass won’t fly? (RBDR–5/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A study from two European universities about Twitter “favoriting” explains why it happens but the capability may be on its last legs. 2) KL Communications President Kevin Lonnie takes on research industry satisfaction with the kids of research innovations it is willing to incorporate for better research. He says it is lacking in helping to capture “Why” for clients. 3) On Seeking Alpha, Leigh Grogen details several reasons why Google Glass is unlikely to become a hit with consumers.

Bob Lederer RFL Communications, Inc.

Change needed in pharmaco-payer relationship; Cancer spending slowing (PRVR–5/19 – 5/23/14)

This week on Pharma Research VIDEO Report:  1) Ernst & Young’s annual global pharmaceutical industry report is chock-full of insights about the critical business relationship between pharmaceutical companies and payers that needs substantial repair.    2)  An IMS Institute for Healthcare Informatics shows that the impressive $91 billion invested worldwide — annually — in oncology medicines has been significantly slowing. 3) A Mobiquity survey, conduct by Research Now, reveals 55% of health & fitness app users plan to buy wearable devices to track and improve their health because  they believe they are physically benefitting.