This week on Pharma Research VIDEO Report: 1) Patients explain why empowerment is so important to them and impediments from doctors. 2) Wolff Olins declares why pharma companies must change their emphasis to patients and relationships with them. 3) For the fifth year in a row, the Epocrates medical reference app is tops for physicians on smartphones and tablets. 4) A former Merck analyst alleges in a whistleblower lawsuit that a 2009 market research study was mostly about selling more diabetes drugs to in HEB stores and to those covered by Blue Cross Blue Shield of Texas.
Sports sponsorships metrics; Bill Harvey on Erwin Ephron (RBDR–6/16/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) With the World Cup in full throttle, McKinsey & Co. reviewed the five metrics that sponsors should track behind their sports activity. 2) The first ARF Erwin Ephron Demystification Award winner, Bill Harvey, looks back at his relationship with Ephron and Ephron’s long-standing impact on media research.
Harvey wins Ephron award; Angus Reid “retires;” Google removing opt-outs (RBDR–6/12/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) ARF’s first Erwin Ephron Demystification Award goes to Erwin Ephron. 2) Canadian polling legend Angus Reid leaves Vision Critical to head his own public policy issue institute. 3) TVB hires Hadassa Gerber. 4) Google is learning how to cope with Europeans who want to opt-out their personal characteristics and behavior from Google search data.
60%+ opt-in to be location tracked; Penetrating “Upset Customer” Infographic (RBDR–6/11/14)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) AMA announces its 2014 Parlin MR award winner and MRA bestows its Impact Award. 2) Individuals may prize their privacy but a study shows over 60% are opting-in to allow an app to locate them. 3) Vision Critical President & Chief Product Officer Andrew Reid presents an Infographic that details why companies can not afford unhappy customers. See it for yourself at entrepreneur.com/article/234603
China media: Big Data jacks up programmatic buying (RBDR–6/10/2014)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.
Today: 1) Tremor Video’s MRC accreditation for VideoHub video video advertising metrics has been “continued.” 2) China’s NDP Media claims that Big Data injection into programmatic buying makes advertising choices faster and better. 3) Field Agent CEO Rick West explains to RBDR why the research industry’s fast-paced mobile research initiatives make sense.
RFL Communications, Inc. 