This week on Pharma Research VIDEO Report: 1) IMS Health’s acquisition of assets of Cegedim vastly increases IMS’ size and may lead to new insights 2) New pharmaceutical research registry announcements. 3) Johnson & Johnson announces new alliances to explore early-stage therapeutic innovations for pharma, medical devices,diagnostics and consumer health. 4) Perelman School of Medicine reveals health policy researchers limit their social media use to communicate research findings 5) IDC Health Insights releases a new report to help payers effectively reach & engage segments of their member populations, which have changed due to ACA.
eBay study: search ads for large brands a waste; Samplecon review (RBDR–6/30/2014)
RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.
Find out more about the business at: http://www.curiosityinsightstream.com
Today on RBDR: 1) An eBay investigation concludes that for well-known brands, search advertising online is basically worthless. 2) Chuck Miller, founder and President of Digital Marketing & Measurement reviews Samplecon, staged late last week in New Orleans exclusively for businesses in the sample industry.
Gallup survey savaged; 9th annual best MR vendors report from MRCareer.com (RBDR–6/26/2014)
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.
Find out about it at http://www.yousaymobile.com.
Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.
New MR tools: Curalate & IBM/Genesys; Ginny Valentine awards (RBDR–6/25/2014)
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.
Find out about it at http://www.yousaymobile.com.
Today: 1) Client and supplier market researchers’ attendance at IIEX in Atlanta demonstrates their intense interest in the 3Ts: new MR tools, techniques and technologies. 2) Curalate is helping marketers understand what visuals on social media sites like Instagram and Pinterest mean. 3) IBM and Genesys are partnering on a learning platform to transform understanding of customer experience. 4) The 3rd annual Ginny Valentine Awards for bravery in market research were announced last week.
Limited ’14 MR hiring is predicted; Corp’s data effectiveness limited (RBDR–6/24/2014)
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.
Find out about it at http://www.yousaymobile.com.
Today: 1) 12% of marketing and advertising agencies will be hiring during the second half of 2014, but only 10% of them plan to hire market researchers. 2) Corporations in Europe and the U.S. admit their priority with data is avoiding a data breach versus its use to effectively build key elements of the business. 3) The Democratic nominee for Lieutenant Governor in Iowa this fall is the former founder and President of an Iowa market research agency.
RFL Communications, Inc. 