This week on Pharma Research VIDEO Report: 1) Private health care exchanges are popping up across the U.S. and getting the attention of employers. 2) Physicians report their need for updated media literature. 3) A Decision Resources’ study explains the value of package insert development during a new drug’s development to curtail consumer nonadherence. 4) InCrowd’s app is enabling a private, confidential, double-blinded setting for physicians to query each other. 5) Kantar Health Global Head of Digital Innovation, Brian Mondry, discusses the industry benefit of outsiders like Apple, Google and —– in advancing healthcare information.
The case for MR depts to change to Decision Insights (RBDR 8/25/2014)
RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.
To find out much more about Research Now and its capabilities, please visit http://bit.do/researchnow
Today on RBDR: 1) Bob Lederer makes his case for client research departments to rename themselves “Decision Insights” because it more accurately describes the department’s purpose and deliverables. 2) Dennis Murphy delivers what could be his final message to the research industry.
MRer abuse causing mobile user tracking blocks (RBDR 8/21/14)
RBDR is sponsored today and this week by 4i, the science of growth.
4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.
4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.
Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498
Today on RBR: 1) MarketingWeek Feature Writer Lucy Tesseras comments on market researchers’ growing abuse of mobile users and its short and long-term implications. 2) NetScout Systems is suing Gartner Inc. over its March 2014 analysis of the network management software and appliance market that NetScout’s legal complaint ways was defamatory.
IMAX CMO Eileen Campbell talks MR with Bob Lederer (RBDR 8/20/2014)
RBDR is sponsored today and this week by 4i, the science of growth.
4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.
4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.
Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498
Today on RBR: The Chief Marketing Officer for IMAX, Eileen Campbell (formerly the CEO at Millward Brown) speaks with RBDR’s Bob Lederer about her new life on the client side and the veteran researcher’s changing perceptions of market research and its purveyors.
Social media outshining MR inside cos; Analytic training for college mktg students (RBDR 8/19/2014)
RBDR is sponsored today and this week by 4i, the science of growth.
4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.
4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.
Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498
Today on RBR: 1) Converseon Senior Strategist Mike Moran’s great blog about the collaborating role of social media with marketing research inside corporations makes several important points, including the predominating role that social media plays inside organizations. 2) The research industry shortage of analytically-skilled workers has not been adequately addressed, but Teradata is making its pitch to accelerate the education and training of needed personnel.
RFL Communications, Inc. 