Bob Lederer RFL Communications, Inc.

Google’s Underestimated Data Collection Interests / RBDR

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March 28, 2019

Today on RBDR: Reality: Google’s business model is not just a dedicated social media juggernaut concentrating on financial benefit from online advertising. It has a largely overlooked focus on collecting individual’s personal data and behavior from Google search, YouTube, other services and, later this year, Stadia. So reported Omar Oakes, a Tech Editor for Campaign Magazine.

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Bob Lederer RFL Communications, Inc.

Media Buying’s Revised 2019 Realities | RBDR

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March 27, 2019

Today on RBDR: What is the current state of media buying and selling? First of all, not surprisingly, it continues to be subject to massive change. Research Measurement Technologies’ Bill Harvey explains how it used to function and proposes points to be reviewed internally by corporate ad buyers in 2019.

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Bob Lederer RFL Communications, Inc.

MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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Bob Lederer RFL Communications, Inc.

Overwhelming Calls to Eliminate “Statistical Significance” / RBDR

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March 25, 2019

Today on RBDR: A two-pronged call by distinguished publications (The American Statistician and Nature) for elimination of dependence on “statistical significance.” What will the impact of those articles be, and how much will it disrupt the research industry? (Link: https://www.nature.com/articles/d41586-019-00857-9)

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Bob Lederer RFL Communications, Inc.

Client MR Function’s Contributions: More Ammunition / RBDR

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March 21, 2019

Today on RBDR: The blog “How Insights Professionals Contribute to Revenue Growth,” by FlexMR North America Client Development Manager Heather Wendlandt, adds case history fuel to market research and insights arguments that its client functions are a powerful, positive influence inside businesses.

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