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February 17, 2016March 16, 2016 Bob Lederer RBDR

4 top criteria for B2B satisfaction surveys. Clay Dethloff on NPD process. (RBDR 02.17.2016)

Today on RBDR:

1) You will be surprised at the four top criteria required in a Business-to-Business customer satisfaction survey.

2) New product and service research is probably more important than ever, but doing such work correctly leaves the process open to a company’s expertise. “Imaginator,” from Decision Analyst, has been winning companies over for quite some time.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out their post about how to find and put together all the elements that can gain a clearer picture of “the whole truth” in any project for researchers. Find it here.

There is no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the new RBDR is uploaded. Click here.

February 16, 2016March 16, 2016 Bob Lederer RBDR

Data careers: good or bad? Low phone responses not major polling error source. (RBDR 02.16.2016)

Today on RBDR:

1) A top executive recruiter questions whether it is a good idea for parents and their children to alter their career course and target analytics and data science.

2) The Huffington Post claims that plummeting telephone response cooperation is not a major cause of polling errors.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

There is no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the new RBDR is uploaded. Click here.

February 15, 2016March 16, 2016 Bob Lederer RBDR

TV loses dominance with consumers. Ad optimizing may undercut reach. (RBDR 02.15.2016)

Today on RBDR:

1) An IAB study in the United Kingdom states that the TV is no longer consumers’ dominant screen.

2) Ad campaign viewability is not as simple as current vendor providers may think. A Quantcast study claims that following current methods to optimize an ad’s online viewability may actually undercut the success of the campaign.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

There is no need to search for today’s RBDR video. Subscribe (it’s FREE) to receive a personal email as soon as the new RBDR is uploaded. Subscribe by clicking here.

February 11, 2016March 16, 2016 Bob Lederer RBDR

Microsoft acquires SwiftKey. Big Data’s oversights. Forbes’ BrandVoice guarantee. (RBDR 02.11.2016)

Today on RBDR:

1) Microsoft acquires popular mobile predictive technology app SwiftKey.

2) An amazing revelation about what Big Data has not been collecting, and the data diversity problems this apparent oversight is causing.

3) Forbes’ content marketing program, Forbes BrandVoice, has created a brandlift guarantee that returns a marketer’s money if it fails to deliver.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

February 10, 2016March 16, 2016 Bob Lederer RBDR

Harvard alumni study spreads its academic & corporate wings. (RBDR 2.10.2016)

Today on RBDR: Market Strategies’ custom project for Harvard University to learn the success of its alumni proved so successful and interesting that it has obvious potential with any universities and, even in a different way, with major corporations.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.