Bob Lederer RBDR

Hubertus Hofkirchner interview. Toluna and Research Now innovations. (RBDR 03.31.2016)

Today on RBDR:

1) Prediki Prediction Services’ Chief Futurist Hubertus Hofkirchner spoke to RBDR about his blog that explained his IIEX exposure to client market researchers and their risk-averseness. Read the full report by clicking this link.

2) We give you some RBDR News Notes regarding new innovations from Toluna and Research Now.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

Bob Lederer RBDR

Report on importance of video content to MR. Part 2 of IBM Watson CMO interview. (RBDR 03.30.2016)

Today on RBDR:

1) TalkWalker’s report, “Why Visual Listening is the Next Big Thing for Marketing,” explains the importance and value for marketers of assessing video content. Read this report by clicking the link here.

2) RBDR Producer Bob Lederer concludes our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have WIRe as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

Bob Lederer RBDR

RFL on BOSS Academy Radio. Exclusive interview with IBM Watson CMO. (RBDR 03.29.2016)

Today on RBDR:

1) RBDR Producer Bob Lederer appeared on Paul Kirch’s BOSS Academy Program last week. The link to watch/listen to this show is here.

2) RBDR presents Part 1 of our exclusive, in-depth interview with IBM Watson CMO Stephen Gold.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program. To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events you can visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Aldius Consulting wants to talk with research agencies. 4i opening 4i University. (RBDR 03.28.2016)

Today on RBDR:

1) Market research merger activity may have somewhat slowed, at least among high-profile agencies, but Aldius Consulting wants to speak with remaining independent agencies between $10 million and $30 million in annual revenues, based in North America.

2) 4i Consulting is opening 4i University this summer, to teach client market researchers new areas of expertise that they need to reduce their traditional market research spending and yet to grow their actionable insights at a faster pace.

RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.

March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.

WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events, you can visit their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

40 under 40 nabs four MR execs. Jeff Goldstein talks qual/quant client benefits. (RBDR 03.24.2016)

Today on RBDR: 1) Advertising Age’s “40 under 40” includes four research-related marketing executives. 2) AcuPOLL President Jeff Goldstein fills us in on four specific ways that a qual/quant process can uniquely benefit a client.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities.

Visit http://www.klcommunications.com/home.php to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE