Bob Lederer RBDR

WPP: Sorrell to get successor? UBMobile CEO responds to mobile ad weakness report. (RBDR 05.16.2016)

Today on RBDR:

1) Speculation has begun about a successor to WPP founder & CEO Sir Martin Sorrell.

2) UBMobile CEO Craig Stevens has a comment in response to last Tuesday’s RBDR report on the poor performance of mobile advertising and the learning from that for mobile researchers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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Bob Lederer RBDR

Donald Trump’s political rise not a surprise, says Passikoff. (RBDR 05.12.2016)

Today on RBDR:

BrandKeys’ founder & President Robert Passikoff studied Donald Trump’s emotional engagement in political circles last year and says he isn’t surprised by Trump’s strong showing with voters. He spoke with RBDR about that. Read the blog post for yourself by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Twitter tells gov’ts ‘no’ to Dataminr. 5 market adaptability tips. (RBDR 05.11.2016)

Today on RBDR:

1) Twitter announces that it will not allow government agencies to use Dataminr, a privately-owned social media data analytics platform that it has a 5% stake in.

2) With the path that customers take in a state of constant change, Scott McFarland suggests five steps that marketers should follow to be effective against your prospects being bombarded with so many different types of marketing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

If as study insists, mobile ads are a bust, what does it mean for mobile MR? (RBDR 05.10.2016)

Today on RBDR:

A study from Retale states that mobile advertising does not work, in fact 60% of consumers who clicked a mobile ad admit it was done accidentally. What can we learn from this to apply to mobile research?

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Trump’s electoral support underestimated? Accuracy of Google Consumer Survey. (RBDR 05.09.2016)

Today on RBDR:

1) Every early poll, except one, show Democratic Party frontrunner Hillary Clinton trouncing presumptive Republican nominee Donald Trump in this November’s presidential election in the United States. Are these polls underestimating Trump’s electoral support?

2) How accurate and reliable is a Google Consumer Survey? Kantar will conduct validity studies to prove GCS research is solid.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.