Bob Lederer RBDR

Fitbit target of class action. DA Professionals more skilled/satisfied than peers. (RBDR 06.01.2016)

Today on RBDR:

1) A class action suit has been filed against Fitbit, alleging that its heartbeat readings of users are off, on average, by 20 beats.

2) A study by AnalyticsWeek and Business Over Broadway finds that decision analyst professionals working in Marketing & Sales, R&D and IT are more skilled and more satisfied with the outcome of their assignments than their peers in other corporate functions.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

British Polling Council reviews pollster mistakes. Research innovation highlights. (RBDR 05.31.2016)

Today on RBDR:

1) The British Polling Council, having completed its review of mistakes made by UK pollsters, rules out everything except non representative samples.

2) Research innovative services from 20th Television/4C, Qualtrics and Krux/Survata deserve the attention of RBDR viewers.

RBDR is sponsored by RFL Communications, which will publish the second annual “Global Top 50 Research Organizations” in June, a unique perspective on the research industry’s driving forces.

Visit our website for more about RFL Communications.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

“American Authoritarianism”: Does it explain Trump? (RBDR 05.19.2016)

Today on RBDR: Finally, intensive research into the voters who are supporting Donald Trump, and more importantly “WHY,” explained in a Vox.com report by Amanda Taub, called “The Rise in American Authoritarianism.” Feel free to read the full report yourself by clicking here.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities. Visit their website for more information.

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Bob Lederer RBDR

MRXers: watch the “Opt-Out Effect.” SSI claims access to 480 million cell numbers. (RBDR 05.18.2016)

Today on RBDR:

1) Marketers need to be paying attention to the “Opt-Out Effect,” where consumers elect not to receive marketers’ messages any longer.

2) SSI’s Smart Cell Sample claims to bring researchers access to 480 million cell phone numbers that have been confirmed by mobile phone companies.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

AAPOR Highlights. PMRG & MRII new research tech. (RBDR 05.17.2016)

Today on RBDR:

1)Three highlights from AAPOR’s 71st Annual conference this past weekend.

2) PMRG and MRII agree to jointly investigate “how” new research technologies are impacting client and supplier market researcher careers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.