Bob Lederer RBDR

Talking technological limits with FlexMR’s Charles Pearson. (RBDR 08.03.2016)

Today on RBDR:

A conversation with FlexMR SVP Business Development Charles Pearson about the limits of technology in great research – and the long-understood need for added emphasis on the human element in order to improve our research effort.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

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Bob Lederer RBDR

Ipsos on global MR. Twitter data: unlocked through Magic Pony acquisition? (RBDR 08.02.2016)

Today on RBDR:

1) Ipsos fills us all in on its perspectives about the global research industry.

2) Twitter’s June acquisition of Magic Pony Technology can be a game changer for organizations which want to understand their Twitter data.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The necessity of an online impression. A word on Gayle Fuguitt’s ARF departure. (RBDR 08.01.2016)

Today on RBDR:

1) GetApp’s new research shows that to make the needed impression online, a company must have effective social media activity. It’s twice as important as mobile friendliness.

2) RBDR Producer Bob Lederer has a brief comment concerning ARF President Gayle Fuguitt’s decision to leave the association this October.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Dan Morris talks engagement measurement with “SACCADIC.” (RBDR 07.21.2016)

Today on RBDR: “Engagement” is one of research’s new interests and pet phrases. RBDR has discovered Pretesting Group’s “SACCADIC” Eye Testing process, which looks like a clear step up in engagement measurement. President Dan Morris agreed to speak to us about what new elements it brings to research’s “engagement:” effort.

You can read Pretesting founder Lee Weinblatt’s blog, where you can learn more about successful commercial uses of SACCADIC, by clicking here.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research. Visit their website for more information.

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Bob Lederer RBDR

Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

Today on RBDR:

1) Detailing the four types of online influencers that brands supposedly hate to deal with.

2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.