Bob Lederer RBDR

Personalizing retailer/consumer interaction. Caterpillar dives into tech MRX, R&D. (RBDR 08.23.2016)

Today on RBDR:

1) Personalizing the relationship that a retailer has with each consumer involves basic technological and analytical steps to identify individuals on their website apparently prepared to make a purchase and applying technology to connect with them on a personally-preferred basis.

2) Caterpillar announces it is creating a research, technology and development division.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

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Bob Lederer RBDR

Fulgoni discusses online ad fraud. NY Yankees research betrays “rebuilding” desire. (RBDR 08.22.2016)

Today on RBDR:

1) Online advertising fraud receives focused treatment from comScore CEO Gian Fulgoni in the June 2016 Journal of Advertising Research.

2) The “research” the New York Yankees relied on to trade some of their most valued players and admit to their fans that they are in rebuilding mode.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Australian MR reiterates privacy. Study: analytic investments disappointing. (RBDR 08.18.2016)

Today on RBDR:

1) The Australian market research industry has made a pronouncement to the public at large about the extra steps they continue to make to assure protection and privacy of their data.

2) ZS Associates has released “Broken Links: Why Analytics Investments Have Yet to Pay Off,” a study of what companies themselves say is not working with their analytics, conducted by The Economist Intelligence Unit. You can read the study for yourself by clicking here.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management, Jackie Lorch, has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well. Find the White Paper by clicking here.

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Bob Lederer RBDR

Big Data Supplanting primary research? No. The case for Multicultural Marketing. (RBDR 08.17.2016)

Today on RBDR:

1) It is overly simplistic for anyone to believe that Big Data capabilities are ready to supplant primary research.

2) The case is made that multicultural marketing will be growing, but should be rebranded as “demographic targeting.” And that should be accompanied by changes in marketing departments and related agencies.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management, Jackie Lorch, has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well. You can read it for yourself by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Ins and outs of Facebook ad-blocking. New “R” extension eases Watson analytic use. (RBDR 08.16.2016)

Today on RBDR:

1) Facebook’s announced intent to block ad-blocking technology raises several issues: how it is accomplishing that, what other websites can do the same and consumer reactions.

2) IBM Watson analytic capabilities are opened up to many more data scientists thanks to development of a new open-source “R” extension.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management Jackie Lorch has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well.

The link to this White Paper: http://www.surveysampling.com/b2b-sample-tradeoffs-and-the-power-of-a-multi-mode-approach/

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