Bob Lederer RBDR

The ‘dark side’ of Fitbit. Survey expert challenged by Donald Trump. (RBDR 09.08.2016)

Today on RBDR:

1) There is a “dark side” to Fitbit, according to women who religiously wear it.

2) The conclusions of a survey expert in consumer perceptions about advertising is contested by Donald Trump’s lawyers in one of the Trump University lawsuits.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services. You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it by clicking here.

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Bob Lederer RBDR

Fitbit impacts women’s lifestyles. Resolve ‘Sales, Mktg conflict w/metrics? (RBDR 09.07.2016)

Today on RBDR:

1) A study of Fitbit-wearing women reveals that these wearable fitness trackers are becoming ingrained in the lives of a huge percentage of those users.

2) Sales versus Marketing is an age-old corporate issue, however a new study provides important understanding on what pits the two groups against each other. A couple of the problems are all about metrics.

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. You can read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The issues for pollsters ahead of Decision 2016 with Public Mind’s Krista Jenkins. (RBDR 09.06.2016)

Today on RBDR: With Labor Day come and gone, the traditional U.S. presidential election campaign season is underway. We spoke with one of FiveThirtyEight‘s “A” rated polling services, PublicMind, and its Director Krista Jenkins, who is based at Fairleigh Dickinson University.

RBDR is sponsored by Decision Analyst, which is integration analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Can Pokémon Go be used in research? Zoe Dowling thinks so. (RBDR 08.25.2016)

Today on RBDR:

Pokémon Go is more than just the international gaming craze of 2016, it is a concept that businesses can use to drive traffic. FocusVision’s Zoe Dowling offered RBDR some implementable ideas for research using the craze.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Pressure on Twitter to replace polls. The determining age group in Election 2016. (RBDR 08.24.2016)

Today on RBDR:

1) There are proponents for Twitter to replace polls due to their questionable quality and more obvious inaccuracies.

2) John Zogby Strategies reveals the demographic group to watch closely to learn who will win the 2016 U.S. presidential sweepstakes.

RBDR is sponsored by RFL Communications, which has published the second annual “Global Top 50 Research Organizations,” a unique perspective on the research industry’s driving forces: traditional research agencies, new research data sources like social media, etc. as well as many leading research industry suppliers.

Visit our website to find out more about RFL Communications, its market research newsletters and other research-friendly projects.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.