Bob Lederer RBDR

Poor Data Quality Saps 6% of your Biz Revenues | RBDR

February 27, 2017. Today on RBDR:

1) Ipsos’ Q4 and full 2016 financial results show greatest interest in “New Services” and a new business plan is coming this year.
2) The business impact from poor customer data is calculated by a United Kingdom study that pegs it at 6% loss of revenue.
3) German authorities issue consumer warnings against the purchase of the “My Friend Cayla” doll because of its data collection that is shared with an outside organization.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights organizations. Using experiences and expertise collected from over 300 client research organizations over 23 years, RFL Client Consulting is ready to boost your effectiveness and efficiency.

For detail on how RFL Client Consulting can help, please visit our website.

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Bob Lederer RBDR

Myth Busters: The Truth About Online Qualitative Research | RBDR

February 16th, 2017. Today on RBDR:

Three myths about online qualitative modes that can and should be met head-on to enable the highest-quality research projects.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Nielsen Financials Reveal Hot and Cold Research Industry Segments | RBDR

February 14, 2017. Today on RBDR:

1) DigitGap’s analysis of the last five years of the MR industry and projections for the next five years sees the U.S. MR industry reaching $24.3 billion by 2022.

2) Nielsen’s final financial quarterly report for 2016 indicates growth sectors not just for the company but the market research industry as a whole – and those that are struggling.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

Rebranding for BrainJuicer Despite Terrific 2016 Financials | RBDR

February 13, 2017. Today on RBDR:

1) BrainJuicer’s 2016 financial results were terrific, but that’s not halting planned changes, including a rebranding.

2) ESPN SVP Research & Analytics Artie Bulgrin will retire in April after 21 years.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Bob Lederer RBDR

FTC Stops, Fines Manufacturer Spying on 11 Million TV Owners | RBDR

February 9, 2017. Today on RBDR:

1) The Federal Trade Commission reached settlement with U.S. TV manufacturer Vizio, fining it $2.2 million for its data collection from its 11 million TV owners and selling the data.

2) A Bain & Co. project discovers that advertising recall is less with digital media than with traditional media.

3) BlueVenn, an international technology company, reports that U.S. and UK marketers are most intent on developing internal data analysis skills (72%) in the next two years than their social media skills (65%).

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.