Bob Lederer RBDR

Paris, UK Elections Indicate Pollster Turnaround | RBDR

June 12, 2017. Today on RBDR:

1) After prediction success in the French presidential election and UK parliamentary SNAP election, pollsters seem to have righted the ship.
2) Survey Sampling is offering a free sample test for B2B panels that it says will reveal demographics and firmographics.
3) With an estimated 70% of apps collecting and then sharing the personal data of those app users, there is a free service available to consumers to find out what’s being shared and with whom.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Solutions for 2 Vexing Customer Marketing Problems | RBDR

June 8, 2017. Today on RBDR:

1) Enabling marketers to build a single customer view from varied data sources (channels, website visitors, mobile apps, call centers) has no solution yet, however, data-management platforms (DMPs) seem viable. So says Omar Janabi of Mapp Digital.

2) MarketingProfs.com details a Forrester Research study that positions online communities as a crucial strategy for marketers who are troubled in connecting with customers at the right time and in the right channel.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Another Study Claims SM Advertising to be a Hoax | RBDR

June 7, 2017. Today on RBDR:

1) An 18-month (and running) study from Good Growth Ltd. involving its clients states that investment in social media advertising shows ROI so poor that it is best described as a hoax.

2) TiVo won two preliminary patent infringement decisions against Comcast, Arris and Technicolor.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How to Make MR Fit in a Business Fix | RBDR

June 6, 2017. Today on RBDR:

Client project work by research agencies tends to run into sub-optimal research acceptance by its customers. SOL Marketing CEO Deb Gabor explains how she positions her project “Discovery”/Research in her client interaction.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. For more information, visit Symmetric’s website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.