Bob Lederer RBDR

Research Seeking, Finding New Markets | RBDR

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January 29, 2018. Today on RBDR:

Finding new market opportunities is a never-ending quest for market researchers. One of the largest new opportunities is the marijuana market.

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Bob Lederer RBDR

Research’s Out-of-Control “Consumer” Problem | RBDR

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January 25, 2018. Today on RBDR:

Change in market research is shifting from a focus on technology and methodology and towards the core issue of empowered consumers – how to reach them and what we can discern about individuals who opt out of research, tracking and who use ad blockers.

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Bob Lederer RBDR

Great Client Research Department Ideas | RBDR

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January 24, 2018. Today on RBDR:

A nice summary of leading ideas used by 10 client research executives has been prepared by Ray Poynter with support from Vision Critical.

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Chris Clow RBDR

Industry Shift to Qual – Quant Mix? | RBDR

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January 23, 2018. Today on RBDR:

OdinText’s Tom Anderson blogs about a change bubbling in the research relationship between qualitative and quantitative. He explains it is mostly about available sample, which is tripping up half of market researchers.

Read Tom Anderson’s blog post by clicking here.

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Bob Lederer RBDR

Progress by Polling Industry? (or Not) | RBDR

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January 22, 2018. Today on RBDR:

Polling was “fixed,” internationally, in 2017. So says a Kantar Lightspeed study. Or was it? Two U.S. polling experts question that. And a political poll from three very reputable U.S. companies has me wondering.

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