Bob Lederer RBDR

Guess What? Kantar Research Is Available for Purchase | RBDR

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April 30, 2018. Today on RBDR:

Two weeks ago, stock analysts recommended that WPP’s new management should sell its Data Management division, better known as the Kantar Research group. Over the weekend, three different reports emerged that stated that course of action was put in motion several months ago and continues at this time.

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Bob Lederer RBDR

Even After Cambridge, Facebook’s Business Could Boom | RBDR

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April 26, 2018. Today on RBDR:

Facebook has barely put the Cambridge Analytica in its rear view mirror and already there are observers suggesting that Facebook’s volunteered third-party data and privacy limitations actually benefit its financials.

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Bob Lederer RBDR

Spotting Good Polls From ‘Crappy’ Polls | RBDR

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April 25, 2018. Today on RBDR:

Associated Press has new rules for its reporters who want to use poll results in their stories. Today, SurveyMonkey Chief Research Officer Jon Cohen explains how even a casual observer can discern a good poll from a crappy one.

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Bob Lederer RBDR

WPP Management Update Says Kantar Not for Sale | RBDR

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April 24, 2018. Today on RBDR:

An update on WPP after the resignation of CEO Sir Martin Sorrell, which appears to be pooh-poohing any suggestion that its Data Management group be sold.

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Bob Lederer RBDR

Ways for Traditional MRers to Regain Corporate Standing | RBDR

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April 23, 2018. Today on RBDR:

Bill Harvey suggests multiple ways that traditional corporate researchers can regain some of their stature inside their companies by picking up the ball and explaining the “whys” behind data scientists’ appreciated work.

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