Bob Lederer RBDR

Focus Groups Particularly Serve MR Purposes More Than Ever | RBDR

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May 8, 2018. Today on RBDR:

Clark Murray of ChurchillGroup LLC wants it to be understood that focus groups in many ways are more relevant to research project work today than ever before due to the specific capabilities it provides that few other modes can touch.

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Bob Lederer RBDR

Bill Harvey Contorting SM Posts Not a Good Idea | RBDR

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May 7, 2018. Today on RBDR:

Bill Harvey comments on RBDR’s report concerning The Cloaking Company’s Tijmen Schep and his concept of software that would turn social media posts into indecipherable gibberish when collected by an algorithm.

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Bob Lederer RBDR

Consumers Could Confuse Data Collection Algorithms | RBDR

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May 4, 2018. Today on RBDR:

Since no one or organization is sincerely protecting the interests of consumers’ and their personal data, an enterprising Dutch businessman, Tijmen Schep, is considering creation of software that would turn social media posts into indecipherable gibberish.

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Bob Lederer RBDR

Facebook Tries to Change the Subject with Innovation | RBDR

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May 2, 2018. Today on RBDR:

Facebook has developed a device that sends messages to your skin allowing users to stay connected when their smartphones, tablets of laptops are out of reach.

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Bob Lederer RBDR

More MR Support for Marketing: Planning, Evaluating Brand Content | RBDR

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May 1, 2018. Today on RBDR:

Bill Harvey discusses two more opportunities where traditional researchers can make a contribution to marketers and leaders of brands, namely with better pre-planning and post-campaign understanding of brand content.

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