Bob Lederer RBDR

Could Mobile Be One of Survey MR’s Last Chances? | RBDR

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May 16, 2018. Today on RBDR:

InnovateMR’s Chief Research Officer Lisa Wilding-Brown blogged for Women In Research about the great opportunity and unseen importance of mobile research in turning around the long-decaying respondent cooperation problem.

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Bob Lederer RBDR

New Prime Target for Smart Analytics: Procurement | RBDR

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May 15, 2018. Today on RBDR:

As implementation of analytics to improve the efficiency and effectiveness of sales and servicing of consumers/customers ruminates inside companies, Consider Solutions’ Emma Taylor makes the case that companies’ procurement functions can likewise benefit from smart analytics.

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Bob Lederer RBDR

FYI: Recommended Moneymaking MR Apps for Consumers | RBDR

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May 14, 2018. Today on RBDR:

Entrepreneur Contributing Editor Carolyn Sun recommends several moneymaking apps, including five that are market research apps. She says they can make you some valuable pocket change but won’t make you rich – and come with Google Play and iTunes app recommendations.

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Bob Lederer RBDR

Two More Examples of SM Sharing of Consumer Data | RBDR

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May 10, 2018. Today on RBDR:

Two other examples of social media giants sharing members’ personal data point to the need for greater consumer inclusion in how their personal information is used.

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Bob Lederer RBDR

Why Not Balance Between SM Sites & Consumers? | RBDR

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May 9, 2018. Today on RBDR:

Bob Lederer comments on the desirability of Tijmen Schep’s proposed algorithm “discombobulator” (as detailed in May 4th’s RBDR) that would turn social media posts into gibberish so that social media participants can regain some control over their data.

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