Bob Lederer RBDR

Inaccurate Polls Draining UK Research Revenues | RBDR

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June 4, 2018. Today on RBDR:

The UK’s research business has absorbed small annual research revenue hits in recent times, in aggregate making a real dent in that nation’s research industry. The primary reason seems to be corporate client uncertainty about the value and reliability of research to their businesses based on polling failures.

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Bob Lederer RBDR

Study Sheds Light on Priorities of Client MR Depts | RBDR

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May 31, 2018. Today on RBDR:

Client market research departments know what MR is doing for them. Suppliers and vendors have a partial picture of MR’s use in several companies. A MarketResearch.com project has captured the big picture of what is going on inside client research departments across varied business categories.

Download this white paper for yourself by clicking here.

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Bob Lederer RBDR

New Identified Expert Needed on Data Analytics Team | RBDR

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May 30, 2018. Today on RBDR:

Over 90% of businesses have reportedly begun building their analytics team. Now, a previously unidentified critical member of the team has been revealed by McKinsey & Co., the Analytics Translator.

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Bob Lederer RBDR

Unilever Changes Gender Screening Question | RBDR

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May 29, 2018. Today on RBDR:

Potential implications of a major change in Unilever survey resarch in their gender question. Screening is no longer limited to Male versus Female; two other options have been added.

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Bob Lederer RBDR

Videography Tech Opens the Globe to Ethnography | RBDR

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May 17, 2018. Today on RBDR:

ViewEverywhere.net has a videography research technology that requires only an Android 5 (or better) mobile device and opens the world to inexpensive ethnographic research in a wider variety of situations.

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