Bob Lederer RBDR

Bill Harvey: Aggressive Approach to Brand Building | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
July 17, 2018. Today on RBDR:

Bill Harvey continues his series on how marketers can attack the problems of brand building in today’s complex and confusing marketplace. Today: his aggressive approach suggestions with respect to advertising.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

MR Clients Taking Action Against New Realities | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
July 16, 2018. Today on RBDR:

On a visit to Australia, Kantar Chairman Eric Salama made news when he noted that the research business has made giant strides, going beyond providing client insights AND actually devoting significant time and attention on using insights to motivate action.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Social Media Outrage Shouldn’t Sway Decisions | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
July 5, 2018. Today on RBDR:

Engagement Labs conducted a study of offline and online conversations. It demonstrated that data collected from loud and nasty social media comments can be a very deceiving to a brand, especially because offline reactions can be equal and contrary in the opposite direction to online expressions.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Targeting in Brand Building (Bill Harvey Perspective) | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
July 3, 2018. Today on RBDR:

Bill Harvey will tackle a problem he hears about over and over again: building a brand in these revolutionary marketing and research times. He has developed seven solutions. Today, his introduction to a multi-part series on the subject.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Research Soundness in IHOP Name Change | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
July 2, 2018. Today on RBDR:

Simmons Research releases a fascinating study demonstrating the potential brilliance of IHOP’s decision to change its name and focus to IHOb and QSR burgers. Aiding and abetting IHOP’s marketing move has been derogatory social media messaging from several burger QSRs.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.