Bob Lederer RBDR

MR Supports Nike/Kaepenick Campaign | RBDR

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September 12, 2018. Today on RBDR:

Nike’s new advertising campaign, starring Colin Kaepernick, has ignited a political reaction from conservatives who oppose the athlete’s kneeling during the playing of the national anthem prior to NFL games. However, public research makes a strong case that Nike could come out ahead even if there are protesters and boycotters.

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Bob Lederer RBDR

Story “Overload?” (Guest Dr. David Aaker) | RBDR

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September 6, 2018. Today on RBDR:

Prophet Chairman David Aaker continues his comments on “Signature Stories,” this time concerning possible “overload” that can occur in research storytelling.

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Bob Lederer RBDR

SurveyMonkey’s Future Plans | RBDR

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September 5, 2018. Today on RBDR:

The SurveyMonkey S-1 that files for an IPO reveals gobs of important information about the evolution and current strength of the research industry’s dominant DIY online survey software business. (Link to the S-1: https://bit.ly/2oEn9L1)

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Bob Lederer RBDR

A Peek at Misconceptions Holding Back Gamification | RBDR

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September 4, 2018. Today on RBDR:

Gamification Through Research founder Betty Adamou discusses the “misconceptions” chapter in her upcoming book, “Games & Gamification in Market Research.

Pre-order your own copy of the book — at a discount — by clicking here.

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Bob Lederer RBDR

Difference-Making Qualitative MR Enhancements | RBDR

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August 30, 2018. Today on RBDR:

Progress in qualitative research capabilities includes its globalization and agility, as explained by Discuss.io Director of Product Ashley Wali.

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