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October 13, 2014 Bob Lederer RBDR

Nielsen’s 7-month TV data glitches. Ethnography spawns “Authographies.” (RBDR 10.13.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.

2) Ethnography has evolved into a new tool, authography, in which time lapse camera records thousands of pictures of a research participant during the course of a day. (http://www.marketingweek.co.uk/radius-global-uncovering-the-truth-with-autography/4011779.article)

3) A Big Data farming implementation is explained in a Reuters story.

October 10, 2014 Bob Lederer RBDR

CBS releases Live plus 3, Gian Fulgoni explains online panel discrepancies (RBDR 10.10. 2014)

1) CBS’s decision to release “Live plus 3” and “Live plus 7” TV viewing data makes it the fourth major network to do so. Broadcasting & Cable Programming & Digital Media Editor Daniel Holloway points out that it is a significant slag on the timely work of TV reporters, however the bigger issue is what will be done to incorporate mobile, PC and other nontraditional viewing.

2) comScore Chairman Emeritus Gian Fulgoni explains discrepancies to RBDR concerning what can be reliably determined using online panels when it comes to digital.

October 7, 2014 Bob Lederer RBDR

New Biz Models are better than NPs. Social Media rules for brands (RBDR 10.7.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) University of St. Gallen Professor Oliver Gassmann, writing from Switzerland for The Financial Times, critiques many companies that have missed new business opportunities by failing to alter their business models. Here’s the link to the original story: http://www.ft.com/intl/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html

2) How brands need to take advantage of social media comes down to engaging with consumers on their terms, not the companies.

October 6, 2014 Bob Lederer RBDR

Facebook alters internal research planning. MIT working w/Twitter (RBDR 10.6.2014)

Subscribe to our free email to get RBDR videos and expert advice delivered personally to your inbox daily!! ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Facebook announces what it says are significant internal changes to its research processes to ensure that problems like its recent emotional contagion study do not reoccur. 2) Twitter is partnering with the Massachusetts Institute of Technology on a study of social media, a collaboration that will last five years and cost $10 million. 3) UK researchers claim their new study demonstrates that brain injury can result from simultaneous exposure to mobile phone, laptop and newspapers or magazines.