Bob Lederer RBDR

SurveyMonkey workable incentives. WHEN you need biz intell software (RBDR 11.25.2014)

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2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research is the leader in online qualitative research.

Here is a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
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Today, on RBDR: 1) SurveyMonkey CEO David Goldberg explains the value of charity incentives in SurveyMonkey Audience research. 2) Business intelligence software, more and more, is becoming necessary for all size businesses. Tipping points for many companies to take the plunge are explained by Technology Advice Content Manager Zack Watson.

Bob Lederer RBDR

MR procurement is changing. Recruiting, retaining younger MRers (RBDR 11.24.2014)

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Sponsored by 2020 Research, helping you do better research.

2020 Research knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) Procurement departments are altering their focuses, according to a Genpact Ltd. study. (Link to the study: http://www.prnewswire.com/news-releases/genpact-survey-chief-procurement-officers-strategic-perspectives-and-operating-model-struggles-differ-from-their-peers-283033911.html)
2) TNS’ Preriit Souda and Yum Restaurants’ Rajan Rajna discussed recruiting and retaining youth into market research at ESOMAR’s Annual Congress. They discussed the subject with RBDR.

Bob Lederer RBDR

3 neuroscience MR developments. Walker Information 75th anniversary (RBDR 11.20.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR:

1) Walker Information’s 75th anniversary.

2) Marketing Brainology President Michelle Adams delivers three key insights about neuroscience marketing research from a New York meeting.

Bob Lederer RBDR

MR salaries already up. Bryson on what’s in store for Qual. (RBDR 11.19.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) A Burtch Works U.S. compensation study down back July shows market researcher pay and benefits are already moving up. (Download the study: http://www.burtchworks.com/big-data-analyst-salary/big-data-career-tips/the-burtch-works-study/) 2) Reuters reports indications that Google Glass will commercially debut in 2015. 3) 2020 Research President Jim Bryson expects qualitative research as we know it to all but disappear within 10 years, but its evolution into single-phase qualitative/quantitative project work will be for the better.

Bob Lederer RBDR

The next MR Generation: how do we attract the best? (RBDR 11.18.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR, a varied look at different ways of attracting
the next generation of market researchers to our industry, from Bob Lederer’s thoughts to summaries of two ESOMAR speeches, capped by an interview with a 45-year industry veteran, Jim Heisler.

He has a book coming out about what it’s like to work in research
and he is beginning a non-academic course for people with an
undergraduate degree and the desire to work in MR.