Bob Lederer RBDR

Hydrox relaunches thanks to Trump. Henkel segmentation evolution. (RBDR 9.22.2015)

Today on RBDR: 1) Leaf decides to jump on board with Donald Trump’s corporate attack against Nabisco by reintroducing a longtime Oreo competitor, Hydrox. 2) Henkel’s updated study of consumer segmentations discovers that individuals don’t fit neatly into a single segmentation category as they shop varied PCG categories.

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Bob Lederer RBDR

Cos. accelerate analytics hiring. Reid: let’s innovate, not fight FCC (RBDR 9.21.2015)

Today on RBDR: 1) A Gartner study seems to indicate a marked acceleration in corporations’ hiring to fill analytics positions. 2) Vision Critical founder and President Andrew Reid explains to RBDR why he believe the research industry should devote less time fighting the FCC over use of autodialers and place greater emphasis on innovative solutions in data gathering.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RBDR

Advertising MR explains Trump phenomenon. NHT still impacts online ad campaigns. (RBDR 9.17.2015)

Today on RBDR: 1) Advertising research studies that focus on the greater power and influence of emotion help explain the Donald Trump phenomenon, according to two University of Florida academics. [Link to this blog: http://theconversation.com/how-advertising-research-explains-donald-trumps-profound-appeal-47059%5D 2) Results from online advertising campaigns are still beset by inaccurate measurement as the result of non-human traffic.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

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Bob Lederer RBDR

Denny’s MR figures out Millennials. Sticking point for dunnhumby buyers. (RBDR 9.16.2015)

Today on RBDR: 1) Burshek Research and Consulting explains research’s role in effecting a turnaround with Millennials and the nature market. 2) dunnhumby has been put up for sale by Tesco, but the giant UK supermarket chain is insisting as part of the deal that the new owner renegotiate terms with Tesco, provider of more than half of dunnhumby revenues, within 5 years.

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and for important details about Co-Creation’s research advantages, please visit:
klcommunications.com/whitepaper.pdf.

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Bob Lederer RBDR

FitBit dominates wearables. Online adv killing TV. Data as impt as product. (RBDR 9.11.2015)

Today on RBDR:

1) FitBit explains why it is dominating the wearables market so far, easily surpassing smart watches (even those from Apple).

2) A media research analyst projects the 12% annual growth rate for online advertising through 2020 is going to slowly kill TV.

3) Companies admit in a Capgemini & EMC study that they fear so much that the changing data landscape could leave their organization at a competitive disadvantage that they are taking extraordinary measures that break corporate data norms.

THERE WILL BE NO RBDR ON MONDAY, 9/14 OR TUESDAY, 9/15. JOIN US AGAIN WEDNESDAY 9/16.

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