Bob Lederer RBDR

5 Online MR myths. NYTimes reveals how it builds online readership. (RBDR 10.13.2015)

Today on RBDR:

1) Five myths about online research worth pondering.

2) How the New York Times is measuring what its digital readers are most interested in — and what it is doing about that.

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Bob Lederer RBDR

Why Gallup is giving up in the election polling it created. (RBDR 10.12 .2015)

Today on RBDR:

RBDR Producer Bob Lederer reports on the decision by Gallup to discontinue its presidential primary polling — and perhaps its election polling — and offers some thoughts on what it means to business and the industry, plus unsaid reasons for the decision.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit the link HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

EU-US Safe Harbor deal suspended. Brands must cope w/Instant Messaging. (RBDR 10.8.2015)

Today on RBDR:

1) The European Court of Justice suspends the Safe Harbour deal, in place since 2000 to allow sharing of data between European companies and U.S. companies. Edward Snowden’s NSA leaks are the cause.

2) A TNS Connected Life study of consumers’ flocking to private Instant Messaging services and the impact of those changes on brands’ communication challenges.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website at NuanceCoding.com

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Bob Lederer RBDR

Necessary marketing evolution. Wearable device’s #1 roadblock. (RBDR 10.7.2015)

Today on RBDR: 1) Marketing needs to evolve in numerous ways, leading to the tracking of Return on Customer Equity.

2) Broad adoption of wearable technology seems inevitable, but the field’s manufacturers cite one primary obstacle––research to understand consumers and the technology. (Link to study HERE)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: www.nuancecoding.com

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: http://ow.ly/CfFWE

Bob Lederer RBDR

Websites Get Millions of Fake Visitors. Big Data’s Evolution Builds Steam. (RBDR 10.6.2015)

Today on RBDR:

1) Websites are being credited with millions of fake online visitors (story link: http://www.bloomberg.com/features/2015-click-fraud/).

2) Big Data’s corporate evolution is gaining steam (Story link: http://www.cio.com/article/2984647/cio-role/big-data-projects-gaining-steam-but-not-due-to-the-cio.html).

RBDR is sponsored by Nuance, a Decision Analyst company, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers.

Visit http://www.nuancecoding.com/.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE.