Bob Lederer RBDR

Bluegrass fires pollster. comScore & GfK honored. Signals: insights without staff? (RBDR 11.09.2015)

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Today on RBDR: 1) Bluegrass poll, off the mark in Kentucky governor’s race, fires its pollster. 2) comScore and GfK MRI dominated award winners at the Print & Digital Research Forum in London. 3) No data scientist is required with Taste Analytics’ new Signal platform — and the company claims you can still reap the insight rewards promised by other analytics tools.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. For more information, visit their website at sotech.com.

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Bob Lederer RBDR

J.D. Power for sale. Facebook member usage under scrutiny. (RBDR 11.6.2015)

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Today on RBDR:

1) McGraw Hill puts J.D. Power up for sale. Why is this happening and what is it worth?

2) Facebook 3rd quarter financials present revenues, profits and membership and usage figures that might concern marketers and market researchers who use those data.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance, visit their website.

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Bob Lederer RBDR

Exclusive interview with GfK NA CEO on more use of passive data. (RBDR 11.04.15)

Quick programming note: the next edition of RBDR will be arriving this Friday, November 6th. There will be no new RBDR tomorrow, November 5th.

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Today on RBDR: GfK CEO for North America David Krajicek explains the dilemma from a GfK & IIR study into the future of research insights that shows client expecting much heavier use of passive data inside of two years. Yet, research agencies know the realities of that taking place in the anticipated two-year timeframe — and there is clear misalignment.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website here.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Contagious Index improves SM measurement. Common sense re ad blocking. (RBDR 11.03.2015)

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Today on RBDR:

1) The DigitasLBI and Jonah Berger Contagious Index adds unique social media measurement around Facebook and Twitter. (Find this story here.)

2) Ad blocking is not all bad, insists Marken Communications’ Andy Marken, who says it serves an important purpose for marketers.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. Visit their website here.

Don’t search for today’s RBDR. Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

Exclusive interview with CASRO and MRA about merger. (RBDR 11.02.15)

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Today on RBDR: We present an exclusive interview with CASRO President Diane Bowers and MRA Chief Executive Officer David Almy, the first discussion with the heads of both major research associations since they announced intentions to merge.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website at www.nuancecoding.com.

Don’t “search” for today’s RBDR. Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.