Bob Lederer RFL Communications, Inc.

Procter and Gamble’s Kirti Singh Has Novel Criticism Of MR Industry / RBDR

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December 2, 2019

Today on RBDR: P&G Kirti Singh Chief Analytics & Insights Officer told TMRE 2019 attendees in Las Vegas that the research industry has somehow inverted Moore’s Law: It is delivering less and lower quality insights but costing more–and that cannot continue.

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Bob Lederer RFL Communications, Inc.

How YOUR Survey Research May Be Misleading You / RBDR

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November 21, 2019

Today on RBDR: GreyMatter Research & Consulting’s “6 Ways Your Survey Research May Be Misleading You” report lays out problems with survey research that even experienced researchers may follow through on many basics.

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Bob Lederer RFL Communications, Inc.

Challenge: How To Prepare Future Market Researchers / RBDR

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November 20, 2019

Today on RBDR: MaruMatchbox Chief Research Officer Andrew Grenville blogs about his discussions with several research luminaries about necessary future skills in those who will toil in the professional market research community.

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Bob Lederer RFL Communications, Inc.

No College Recruitment for MR, Like Marketing, Advertising / RBDR

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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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Bob Lederer RFL Communications, Inc.

Changes in The Wide World of Sports Research/ RBDR

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November 18, 2019

Today on RBDR: Sports and Leisure Research Group President Jon Last fills RBDR in on important changes that have taken place in the conducting of projects in those fields.

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