Bob Lederer RFL Communications, Inc.

Can Rift Between MR And Creatives Be Healed? / RBDR

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December 18, 2019

Today on RBDR: The Advertising Research Foundation in a study in collaboration with Advertiser Perceptions, the 4As and 217 advertisers, ad agencies and researchers confirmed a worrisome relationship between researchers and creatives that is deterring the latter from optimizing its outputs.

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Bob Lederer RFL Communications, Inc.

What Smartphone Records Reveal About Political Views / RBDR

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December 17, 2019

Today on RBDR: UK newspaper The Guardian hired market research agency, Revealing Reality, to track the political news sought out and consumed by six volunteer citizens. It recorded their political news choices over three days.

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Bob Lederer RFL Communications, Inc.

Why Marketers Don’t Do Their Research / RBDR

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December 16, 2019

Today on RBDR: Matt Seltzer’s new company, S2 Research, is focused on guiding and assisting marketers and advertising agencies who don’t do market research which need to be done. He explains marketers’ apprehensions and his research propositions.

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Bob Lederer RFL Communications, Inc.

Social Media Lies Are Accepted With Repetition / RBDR

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December 12, 2019

Today on RBDR: An alarming study shows that people who receive fake news or fake headlines on social media become increasingly less concerned about “Liking” or retweeting it after they have a second, third and fourth exposure. In other words, it makes sense to double or triple down with any sort of message.

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Bob Lederer RFL Communications, Inc.

Politicians’ Effective Tweets Should Avoid “Issues” / RBDR

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December 11, 2019

Today on RBDR: A study of tweets from 2016 GOP presidential hopefuls concludes that messaging focused on strategy and issues may indeed make sense in traditional media, BUT not at all when using Twitter.

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