Bob Lederer RFL Communications, Inc.

Let Psychographics Improve Ad Creative / RBDR

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February 25, 2020

Today on RBDR: Advertising creative is always subject to change given the continuing goal of achieving excellence. Media research expert Bill Harvey is suggesting that media creative would be smart to take a significant leap through application of new psychographics.

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Bob Lederer RFL Communications, Inc.

What European MRers Think About 3 Key Issues / RBDR

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February 24, 2020

Today on RBDR: At an MRA Forum in London last month, some of Europe’s best researchers from companies of all sizes expressed themselves about the industry today and its future. Confirmit SVP Wale Omiyale provides important details.

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Bob Lederer RFL Communications, Inc.

New “Engagement” Interpretation In Sports Fan Study / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 20, 2020

Today on RBDR: Reasons why avid sports fans engage have drastically changed – and continue to do so. New insights in a Sports Innovation Lab study, “A New Age of Sports,” deserves the attention of researchers and marketers. (Link to this study: https://assets.ctfassets.net/40abn7j4v349/5wzBHG8xBbWwIhnzwpWeNb/f555932e1a0968fd3a586811330fd97e/_The_Fluid_Fan_is_Here__-_Sports_Innovation_Lab.pdf)

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Bob Lederer RFL Communications, Inc.

Algorithms Are Leading to Social Media’s Bleak Future / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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Bob Lederer RFL Communications, Inc.

How and Why To Voice-Enable Any Survey / RBDR

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February 18, 2020

Today on RBDR: Consider the premise of conducting your next survey entirely as a verbal study – not a telephone survey or a 1-on-1? GetPhebi’s new research tool, voice-enables any survey at a fraction of the cost of either of those two options.

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