Bob Lederer RFL Communications, Inc.

QSRs Revel In Their Campaign And Location Data / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————————-
March 4, 2020

Today on RBDR: Quick Service Restaurants make business judgements like any other business category, yet QSR is a distinctly different business due to the narrow timing window from decision to purchase, not to mention limitations in terms of location.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————————-
March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Marketers Better Appreciate 4 Unique MR Skills/ RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————————-
March 2, 2020

Today on RBDR: It’s no secret that numerous marketers don’t have or make limited or no use of market research or their MR departments. S2 Research’s Matt Seltzer detailed for RBDR four unique market research contributions to marketing success.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

In-Store Display Measurement Needs Closer Look

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————————-
February 27, 2020

Today on RBDR: Based on his 21st century measurement and analytics experience, after 30 years in the field Gary Angel’s expertise is non pareil. His upcoming video series for RBDR – “The Measurement Minute” – will delve every Thursday on philosophies and glossy technical tools that measure in-store attraction and impact of displays.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RFL Communications, Inc.

Ikea Cedes Customer Data Control to Consumers / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————————-
February 26, 2020

Today on RBDR: Ikea is following the lead of two earlier clothier companies in voluntarily ceding near-total control of customer data to the consumers who Ikea has collected data from.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE