Bob Lederer RFL Communications, Inc.

Critic’s Response To Gary Angel Measurement Analytics / RBDR

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March 12, 2020

Today on RBDR: Gary Angel answers the critique of viewer Steve Needel re Gary’s initial “Measurement Minute.” Gary had noted novel means of investigating, measuring and calculating the impact of an in-store display. In response, Needel wrote that the only display data worth collecting is the number of units on a display, the display’s discount price and the number of units sold. Gary presents the case to determine more than that.

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Bob Lederer RFL Communications, Inc.

“Media” Matters, But “Audiences” Matter More / RBDR

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March 11, 2020

Today on RBDR: Brian Jacobs, founder of UK media and market research agency Brian Jacobs and Associates Ltd., blogged that media agencies are wasting their attention on currencies instead of concentration on an understanding of media audiences: what they read and view, their motivations, key elements driving their loyalty and stickiness, how their media choices work for them, and more.

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Bob Lederer RFL Communications, Inc.

Five New Tech Trends In Customer Service / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 10, 2020

Today on RBDR: Gartner, Inc. published results from a study comprised of nearly 250 customer service and support leaders. The five customer service technology trends which it generated reveal undisclosed trends in market research, analytics and data fields.

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Bob Lederer RFL Communications, Inc.

Is Time Right For “Anonymous Universal ID”? / RBDR

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March 9, 2020

Today on RBDR: Twenty years ago, our friend and media research guru, Bill Harvey, proposed creation of an “Anonymous Individual ID” to understand individual advertising exposure across media research’s varied platforms. It didn’t catch on then…but Bill is proposing it again. RBDR sees merit in the idea for media research, but also in line with expanding privacy standards. How about you?

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Bob Lederer RFL Communications, Inc.

Two Tools For Thorough In-Store Display Measurement / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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March 5, 2020

Today on RBDR: It’s time again for Gary Angel’s “Measurement Minute” on RBDR. Today, detail about two tools (a smart measurement camera and smart processor) which Angel recommends to more thoroughly and accurately measure the in-store attraction and impact of displays.

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