Bob Lederer RFL Communications, Inc.

Bob Lederer’s Coronavirus Perspective / RBDR

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March 23, 2020

Today on RBDR: A commentary from RBDR Producer Bob Lederer with his hopefully compassionate thoughts about how our viewers and others might want to consider how to relate to and cope with the Coronavirus outbreak.

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Bob Lederer RFL Communications, Inc.

The Heart Of In-Store Display Measurement / RBDR

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March 19, 2020

Today on RBDR: Gary Angel’s latest “Measurement Minute” on RBDR discusses novel comprehensive in-store display measurement. There is also a report on the passing of research legend Gale Metzger, who died on Monday. (Gale Metzger obituary: https://files.constantcontact.com/ce4b6644201/8be414c9-4404-48b6-9234-f125a5943d64.pdf)

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Bob Lederer RFL Communications, Inc.

Unilever Again Reveals Its Secret “Insights” Sauce / RBDR

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March 18, 2020

Today on RBDR: Unilever Insight Chief Alex Owens shared a number of revelations about the formulation of company insights at the Market Research Society Impact 2020 Conference. “We believe we have the secret sauce,” proclaims Owens of a process that takes half the time and half the cost of five years ago.

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Bob Lederer RFL Communications, Inc.

“Concerned Citizen Ideation” Endorsed For Coronavirus-Era Advertising / RBDR

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March 17, 2020

Today on RBDR: The Coronavirus has the world and world marketplace in a topsy-turvy frenzy. That being the case, media researcher Bill Harvey has some ideas about thoughtful messaging adjustments by advertisers to deliver more thoughtful, sensitive communication.

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Bob Lederer RFL Communications, Inc.

MR Starts to Cope With Coronavirus Crisis / RBDR

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March 16, 2020

Today on RBDR: The market research industry was conspicuously quiet about how to deal with the Coronavirus until a blog published by KL Communications on Wednesday March 11. It reached out to research users, suggesting a handful of research options during the very earliest days of the worldwide crisis. We spoke with KL’s Kevin Lonnie about this.

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