Bob Lederer RFL Communications, Inc.

Shopper Behavior Tracker Reveals Changes From Covid / RBDR

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June 30, 2020

Today on RBDR: Decision Insight President Emeritus Cathy Allin explains changes in shopper behavior during Covid-19. Through RBDR, it is offering free data from its Covid-19 Tracker. (Link to free
tracker data: https://www.tabsanalytics.com/covid-19-total-store-impact-tracker)

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Bob Lederer RFL Communications, Inc.

Research Associations Detail Diversity, Inclusion Plans / RBDR

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June 29, 2020

Today on RBDR: The heads of the Advertising Research Foundation (Scott McDonald) and the Insights Association (Melanie Courtright) tell RBDR about their respective group initiatives to improve diversity and inclusion within all segments of the research and affiliated industries.

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Bob Lederer RFL Communications, Inc.

Early Online Focus Group User States Drawbacks / RBDR

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June 25, 2020

Today on RBDR: After hearing last week on RBDR about the invention of online focus groups 20 years ago, Karen Tibbals shares her first-hand experiences (pros and cons) as one of its early users two decades ago.

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Bob Lederer RFL Communications, Inc.

Consumers Accept Covid Changes; Timely MR Rolling / RBDR

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June 24, 2020

Today on RBDR: MFour EVP Alex Colao reveals findings that show consumers are settling in with some Coronavirus-driven changes, a few which they think will stick permanently. Colao also discloses a complementary research angle to deliver superior brand understanding.

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Bob Lederer RFL Communications, Inc.

Covid-19 Conditions Are Enhancing Advertising Essentials / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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June 23, 2020

Today on RBDR: In part two of Red C Research Chief Executive Officer Richard Colwell’s video commentary, he explains Coronavirus conditions make it inadvisable for advertisers to “go dark”: enhanced advertising getting noticed, heightened ad awareness and intensified emotion.

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