Bob Lederer RFL Communications, Inc.

Study Reveals How MR Agencies Are Coping With Covid / RBDR

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July 23, 2020

Today on RBDR: Delvinia VP of Client Success Laura Craig shares findings from a qual/quant study with better than 300 members of the Insight Association about these agencies’ experiences operating in the Covid-19 environment.

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Bob Lederer RFL Communications, Inc.

Figuring Out What Consumers Will Be Like Post-Covid / RBDR

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July 22, 2020

Today on RBDR: Ethical Frames’ blog author Karen Tibbals remembered her earlier market researcher days to consider what current research executives might consider to gauge what consumer attitudes and behaviors could be when the Coronavirus crisis is over.

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Bob Lederer RFL Communications, Inc.

Big Frightening Picture: Covid Damage To Research So Far / RBDR

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July 21, 2020

Today on RBDR: KL Communications founder and CEO Kevin Lonnie paints a must-see Big Picture of where the research industry and its companies are at this stage of what seems to be the interminable Coronavirus crisis.

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Bob Lederer RFL Communications, Inc.

Consumers Demand Social Consciousness From Brands / RBDR

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July 20, 2020

Today on RBDR: Converseon founder & CEO Rob Key says consumers are demanding that brands become proactively involved in solving great societal issues. The Converseon “Brand Purpose Favorability Index” is measuring the consumer standing of each brand.
Email RKey@Converseon.com to add your brand to the Index. And read this white paper: https://www.brandpurpose.converseon.com/brand-purpose-guide

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Bob Lederer RFL Communications, Inc.

Buyer Personas Aren’t Kaput, But Different During Covid / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 16, 2020

Today on RBDR: S2 Research CEO Matt Seltzer does more than dabble in buyer personas, however creating one to capture users’ for a client in these turbulent times is troublesome. He shares his Covid-19-era adjustments.

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