Bob Lederer RFL Communications, Inc.

Advertisers Are Appealing to Covid-Driven Emotions / RBDR

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August 11, 2020

Today on RBDR: Research Measurement Technologies founder and RBDR’s media research guru Bill Harvey brings to light a new Covid circumstance: advertiser messaging has to adjust and appeal to new emotions that have been driven by the virus.

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Bob Lederer RFL Communications, Inc.

Covid Crisis Creating Client MR Questions / RBDR

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August 10, 2020

Today on RBDR: Sports and Leisure Research Group President Jon Last has had four productive months of business and learning since the Coronavirus hit. For instance, he learned that crises like the virus create important, time-sensitive questions that only research can answer for organizations.

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Bob Lederer RFL Communications, Inc.

Ukraine View of Dealing With Coronavirus (#2) / RBDR

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August 6, 2020

Today on RBDR: Ukraine-based, independent Digital Marketing Consultant Dana Kachan identifies three critical self-investigations companies should conduct to vastly improve their business positions in the midst of the Coronavirus crisis. (Her script for this RBDR: https://drive.google.com/file/d/12L4cN1kuZteNzCxG6_rnYOniiBAXD059/view?usp=sharing)

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Bob Lederer RFL Communications, Inc.

Dealing With Coronavirus: The View From Ukraine / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 5, 2020

Today on RBDR: Independent Digital Marketing Consultant Dana Kachan, based in Ukraine, encourages companies to look at dealing with Coronavirus as the opportunity to grab a leadership position in their business categories. (Dana Kachan’s Script for this RBDR: https://drive.google.com/file/d/1fmKMDlO6r3mZcaRdx3UHoiDkhOUGQbwG/view?usp=sharing)

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Bob Lederer RFL Communications, Inc.

To Survive, Small, Mid-Sized MR Firms Need Marketing / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 4, 2020

Today on RBDR: Small and mid-sized market research firms don’t pay enough attention to marketing, to their detriment. Phase5 Research EVP Marketing Stephan Sigaud believes that if they did, it could lead to faster innovation and experience-research products and approaches — plus craft communications that reposition MR firms.

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