Bob Lederer RFL Communications, Inc.

Key Examples & Use Cases Of Real-Time Data / RBDR

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May 18, 2022

Today on RBDR: Digital marketing authority Bernard Marr blogged about an array of benefits that businesses can count on from attention to real-time data (versus static and “dated” week- or month-old collected information) and the analytics that should accompany it.

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Bob Lederer RFL Communications, Inc.

Forget Doubters: 1% of Mktg Budget For MR Is Sensible / RBDR

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May 16, 2022

Today on RBDR: Aussie brand consultant and former marketing professor Mark Ritson blogged for Marketing Week concerning the sagacity of corporate research departments devoting 1% of their marketing budget to MR and conducting fresh, annual research on key business subjects.

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Bob Lederer RFL Communications, Inc.

3 Factors Have Replaced Demographic-Based Marketing / RBDR

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May 13, 2022

Today on RBDR: Advertisers and marketers can no longer base their marketing plans on demographics. According to King’s College London Professor Bobby Duffy’s new book, “The Generational Myth,” the combination of generational cohorts, historical events and life cycle moments more reliably address consumer attitudes and behavior.

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Bob Lederer RFL Communications, Inc.

Its Consumer Surveys Ask “What’s The Beef With Beef?” /RBDR

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May 11, 2022

Today on RBDR: A detailed, inside look at how upper Midwest beef producers have upgraded the research done on their products to optimize their promotion and marketing activity.

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Bob Lederer RFL Communications, Inc.

What To Appreciate on International MR Day / RBDR

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May 9, 2022

Today on RBDR: May 5th was International Market Research Day, which prompted Blackbox founder & CEO David Black to blog about the current, realistic and optimistic standing of market research in client companies.

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