Author: Bob Lederer

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February 24, 2021

Today on RBDR: Forrester Research VP & Principal Analyst Sucharita Kodali and Nielsen Media VP of Business Development Mark Devitt delve into some of the clear and as yet unseen adjustments that CPG marketers need to consider.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 23, 2021

Today on RBDR: Measuring media’s return-on-advertising-investment without the availability of third-party cookies has moved to the forefront for advertising agencies and advertisers. Return On Ad Spend, or ROAS, is the popular new metric.

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 22, 2021

Today on RBDR: 2021 research industry revenue prediction, two contrasting looks at the return of business travel and Cint goes public. (Baz Feldman GoFundMe link: https://www.gofundme.com/f/help-with-baz-feldmans-medical-expenses)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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February 18, 2021

Today on RBDR: One of the two operators of P&G’s long-planned, first “Tide Laundromat,” Rich Kahan, shares the philosophies, thinking and evolution of the idea, and the outlet’s opening in December 2020 in northwest Chicago (in spite of the onset of the Coronavirus).

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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Today on RBDR: People tracking is only one of Digital Mortar President Gary Angel’s specialties and he has given some thought and developed implementable concepts for fast, casual restaurants.

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